View source for Are Modest Businesses Actually In A Position To Take Advantage Of Social Media

<br>Abstract: In current years the adoption of ICT by little enterprises has been expanding thanks to rates reduction, diffusion of digital services in SaaS modality, cloud computing and ICT consumerization. Even so, this is a tiny-recognized model, with still unknown implications on management and organization. Social media are typically introduced simply because they are "fashionable", mainly because organizations feel "forced" to use them, as "all competitors do it". For this reason it is not sufficient to know how substantially modest enterprises use social media, but it is necessary to realize how little enterprises use them. Information has been collected by internet websites analysis, a questionnaire survey and interviews with entrepreneurs and/or ICT/Marketing managers. The analysis, on the other hand, has highlighted the existence of a wide range of diverse conditions. The aim of the paper is to comprehend if little enterprises are capable to totally exploit social media potentialities. Social media open up a new way of doing enterprise, based on revolutionary concepts such as sharing, collaboration and co-creation. Entrepreneurs mentality tends to make a difference in these firms, and in specific entrepreneurs potential to conceive new techniques of carrying out enterprise and his willingness to get involved with new initiatives. To this end a sample of 48 Italian smaller firms is analyzed. Together with low revolutionary organizations, in reality, there are also other compact corporations that are extremely open to the use of social channels and interactive technologies and able to take full advantage of their adoption. However tiny is recognized about how smaller enterprises use these technologies and in specific social media. 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