Not All Moods Are Created Equal Exploring Human Emotional States In Social Media
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Emotional states of individuals, also identified as moods, are central to the expression of thoughts, concepts and opinions, and in turn influence attitudes and behavior. Motivated by literature in psychology, we study a common representation of human mood landscape, recognized as the ‘circumplex model’ that characterizes affective expertise via two dimensions: valence and activation. We determine more than 200 moods frequent on Twitter, via mechanical turk research and psychology literature sources, and report on 4 aspects of mood expression: the partnership between (1) moods and usage levels, which includes linguistic diversity of shared content (2) moods and the social ties people kind, (3) moods and quantity of network activity of men and women, and (4) moods and participatory patterns of people such as hyperlink sharing and conversational engagement. As social media tools are increasingly employed by men and women to broadcast their day-to-day happenings, or to report on an external event of interest, understanding the rich ‘landscape’ of moods will help us much better interpret and make sense of the behavior of millions of individuals. Our results deliver at-scale naturalistic assessments. Extensions of current conceptualizations of human mood in social media contexts.
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