Concerns In Ethics: Ethical Use Of Social Media

TAM proposes that an individual’s acceptance of a technologies is determined by its perceived usefulness and perceived ease of use. Response categories for barriers, motivations, perceived ease of use, and perceived usefulness (independent variables) consisted of a 7-point scale ranging from strongly disagree to strongly agree. We field tested the survey instrument for clarity. Survey concerns were adapted from previously published scales. Working with multi-item scales for every construct, the survey assessed (1) the perceived barriers to social media adoption, (2) motivations to adopt social media, such as need to advance the profession, personal innovativeness, and access to peers, (3) attitudes toward social media, (4) perceived ease of use of social media, (5) perceived usefulness of social media, Birthday Song Tamil Status and (6) usage of social media to share health-related understanding with other physicians. The final instrument integrated 27 things assessing the constructs of interest. Attitudes toward social media usage have been assessed employing 10-point semantic differential scales. Comprehensiveness with two physicians in the intended target audience prior to implementation.

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