Why Decrypt Created Its Own Cryptocurrency For Super Readers

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Decrypt is incentivizing its users to study and interact with its content material in exchange for the publication’s exclusive take on cryptocurrency: its utility token (DCPT). The token, which has been in beta for six months, is serving as an engagement tactic, related to a rewards program. These products incorporate T-shirts, stickers, access to promotional events or premium content. Currently, there are 51,000 people on the waitlist for DCPT, all of which joined organically by word of mouth, according to Decrypt’s new publisher and CRO Alanna Roazzi-Laforet, who joined from blockchain software program firm ConsenSys. Users of the site’s app, which launched nine months ago, can develop an in-app wallet and earn tokens for taking actions on articles like reading (3 tokens), reacting with an emoji (1 token), or sharing (two tokens). The publisher is also capitalizing on readers’ affinity for games by turning engagement into a rewarded action. The tokens are closed within the publication’s atmosphere and are not publicly tradable like security-backed cryptocurrencies, but they are exchangeable for things of value offered by Decrypt and web page sponsors.

June 24 (Reuters) - Blockchain data platform Chainanalysis said on Thursday it had raised $100 million in its most up-to-date funding round led by investment firm Coatue, taking its valuation to $4.2 billion. As cryptocurrencies are locating much more acceptance globally in the last few months, blockchain data firms such as Chainanalysis are seeing far more demand for their solutions due to enhanced regulatory scrutiny as these currencies are hugely volatile. The seven-year old firm, which delivers blockchain analysis computer software to flag regulatory dangers to cryptocurrency exchanges, government agencies and monetary institutions, plans to use the funds to deepen its data coverage by adding much more cryptocurrencies and additional create its computer software. The company, which counts bitcoin holder Square Inc as 1 of its prospects and raised $100 million in its final funding round in March, said it is hiring hundreds of new positions across all functions. Prior investors such as Benchmark, Accel, Addition, Dragoneer and other individuals increased their investment in the company, Chainanalysis stated, adding that Blackstone, Sequoia Heritage, and SVB Capital, among other people also participated in the newest funding round.

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