The Rise Of Hyperlocal Video News Apps In India

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This was published in Mint, 19th November 2018, albeit in an abbreviated form due to space constraints. Over the past year, many young founders boasting impeccable academic credentials and operate knowledge have been moving to small town India, launching hyperlocal news apps, viz., LocalPlay, Lokal, Awaaz, Circle etc. These apps, all funded by venture capital firms (VCs), are hyperlocal, e.g., LocalPlay is focused only on Moradabad, Circle gives you news about Agra, Mathura, Vrindavan Lokal focuses on three districts across Telengana and AP and Awaaz similarly across UP. Traditionally Indian hyperlocal news has been the backwaters of print and regional Tv. There wasn’t a really serious business enterprise model, for the largely ad-led nature of our media company meant any solution catering to rural compact town readers was unattractive for advertisers. The most up-to-date and hottest startup sector is presently invisible to ‘People Like Us’ living in metros. All are non-English and primarily use quick video snippets.

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These India generated fake news stories have produced a sustained wave of violence against Muslims - with lynchings reaching epidemic proportions. This fake news assault against Rohingya Muslims permeates all levels of society. Now India’s anti-Muslim fake news assault is getting targeted towards the Rohingya in the midst of the genocide taking place against them in Myanmar. A nicely-identified BJP politician responded by saying Roy really should be tied to the front of a military jeep and applied as a "human shield." But there’s a single main dilemma: Roy never ever produced such a statement. In July, news web sites that are sympathetic to the Hindu nationalist agenda ran a story claiming the renowned novelist Arundhati Roy criticized the Indian military’s brutal occupation of Kashmir. Utilizing photographs stolen from irrelevant stories, India is producing fake news to depict Rohingya Muslims as either the aggressor or as terrorists - when there is certainly zero evidence for neither. The story went viral.