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Social media internet websites and applications are on-line environments exactly where users contribute, retrieve, and explore content mostly generated by fellow users. We carried out a cross-sectional study of physicians in the fields of key care and oncology who practice in the United States to test the following primary hypothesis: physicians who perceive social media as simple to use and valuable and who have positive attitudes toward its use are much more probably to share healthcare expertise with other physicians by means of social media. We applied a theoretical framework for assessing and predicting the adoption of social media by physicians for the precise use of sharing medical know-how and lifelong finding out, and explored regardless of whether adoption differs between two specialties-key care and oncology-in swiftly changing health-related understanding environments. We developed the analysis model based on the Technologies Acceptance Model (TAM) (Multimedia Appendix 1), hypothesizing that technology usage is best predicted by a physician’s attitudes toward the technologies, perceptions about the technology’s usefulness and ease of use, and individual elements such as individual innovativeness and beliefs. This protocol was approved by the Western Institutional Critique Board (Olympia, WA, USA).
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