The Evolution Of Social Media: How Did It Start And Where Might It Go Subsequent
The evolution of social media has been fueled by the human impulse to communicate and by advances in digital technologies. It is a story about establishing and nurturing individual connections at scale. What follows is an examination of the origins of social media, its fairly fast development as a sociological and commercial force, and the modify it has brought to the advertising and marketing world. In much less than a generation, social media has evolved from direct electronic data exchange, to virtual gathering location, to retail platform, to essential 21st-century marketing and advertising tool. How did it start? According to Merriam-Webster, social media is defined as "forms of electronic communication (such as internet websites for social networking and microblogging) through which users create on line communities to share details, ideas, personal messages, and other content material (such as videos)." The 2019 Pew Analysis Center report on social media use in the United States showed that 72% of American adults use some kind of social media.
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