Are Smaller Businesses Truly Able To Take Benefit Of Social Media
Abstract: In recent years the adoption of ICT by compact enterprises has been increasing thanks to prices reduction, diffusion of digital services in SaaS modality, cloud computing and ICT consumerization. On the other hand, this is a small-recognized model, with still unknown implications on management and organization. Social media are usually introduced due to the fact they are "fashionable", because organizations feel "forced" to use them, as "all competitors do it". For this cause it is not adequate to know how a great deal small enterprises use social media, but it is required to recognize how smaller enterprises use them. Information has been collected by web-sites analysis, a questionnaire survey and interviews with entrepreneurs and/or ICT/Marketing managers. The study, nevertheless, has highlighted the existence of a wide variety of unique circumstances. The aim of the paper is to fully grasp if tiny enterprises are in a position to completely exploit social media potentialities. Social media open up a new way of undertaking organization, based on revolutionary concepts such as sharing, collaboration and co-creation. Entrepreneurs mentality tends to make a distinction in these companies, Status punjabi video and in unique entrepreneurs potential to conceive new strategies of undertaking organization and his willingness to get involved with new initiatives. To this finish a sample of 48 Italian small firms is analyzed. With each other with low revolutionary firms, in fact, there are also other smaller enterprises that are pretty open to the use of social channels and interactive technologies and in a position to take complete advantage of their adoption. On the other hand small is identified about how small enterprises use these technologies and in specific social media. Results show that, despite the fact that social media are very popular amongst small enterprises, they are not always able to use these tools in a really profitable way.
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